As a new entrant to the blogosphere, it’s only fitting that I reflect on why I am doing this. Blogging matters – to companies and people. We all like to be heard and some of us even have unique ideas and perspectives that others would like to know. Now we get a chance to hear them all.
Most of us have something that they absolutely need to get off their chests from a pet peeve to just about anything else – the good, bad and ugly. Imagine the stress relief that you get when you talk about stuff you actually care for. And the ego boost when people are like – I know what you are talking about and I feel the same way.
Blogging allows people to respond. When most people take their first baby steps toward blogging, it’s mostly in the form of comments and responses to other blogs you really like. This is a medium built for interaction and conversation.
Finally, blogging can set the record straight. If you are a company that needs to respond to rumors or news, blogging helps. If you are popular or important (lucky you!) and people need to know your version, write a blog about it.
Anyway, blogging gives you a face and makes you real. That in itself, should be a reason to start cracking and publish a blog.
Popularity: 9% [?]
Am all for blogging as it an excellent platform for voicing and sharing views. Some companies (especially consumer facing ones) have no choice but to consider this as a serious market input.
So true. The advantages and benefits of blogging are manifold especially in the corporate world, and far outweigh the few privacy concerns that may arise.
And for the record, I’m pretty sure Shakespeare wouldn’t have spent so much time resolving this ‘to blog or not’ conflict!
I read somewhere that the blog is like an online podium. I really liked the analogy. Blogs have so many uses- they can help create thought leadership, they can be a great advocacy channel, or quite simply, they can just be a channel to bring out to your creative ideas.
Welcome to the blogging world, Sharon!