What is the Marketing Practices Study about?
The objective of the VI Annual Marketing Practices study is to understand the current marketing trends in the IT industry, with emphasis on marketing priorities, plans, department dynamics and the impact of various marketing practices on business. Through the study, we aim to determine the role of the marketing function across various organizations in the industry.

What do you gain by participating?

* Benchmark yourself with peers
* Understand the marketing landscape better
* Insights on marketing departments
* Identify the areas of marketing prioritized by peers
* Helps you with your marketing plan and present a case for budgets

Here is the link to the MP Study : http://www.prayagextranet.com/document/MBP_2011/mps.html

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