02 August 2010
One of the the key questions that our clients who are trying to stitch together a social media strategy have is, on deciding the tools they should include. It is not a surprising question given the seemingly infinite possibilities available. On one hand you have supposedly obvious choices like facebook and twitter which seem to [...]
29 July 2010
Making consumers love your brand is the ultimate goal of any marketer. Apple, especially in today;s context, is often held as an example of a brand that is loved. I read an article in a recent Scientific American magazine that underscores the power of the Apple brand. Apple recently held a cruise event called MacMania 10 [...]
Posted in Branding, Customer Relationship1 Comment
26 July 2010
Scenario 1: A client has sent you an important communication on email.You clicked on the mail, found it too long, thought you will catch up on it later, and then conveniently forgot about it.The client assumes you are working on the feedback given in the mail, and promptly calls you at the appointed date, and [...]
Posted in Book Review0 Comments
20 July 2010
We all know this. Hence choice of the right visuals is an important aspect in creating high impact marketing communication. This is however easier said than done. We come across numerous websites where the pictures are so staid and predictable- chess pieces for strategy, hand shake for relationship or a picture of a group of men [...]
Posted in Marketing Communication4 Comments
15 July 2010
I had recently started a discussion in one of the marketing forums I’m part of and the topic was - How can we ensure that our message reaches the right audience and creates the right connect? This post got some good responses and two key takeaways that emerged were - a. be genuine and honest about what [...]
Posted in General, Marketing, Marketing Communication1 Comment
09 July 2010
An article in the Economic Times yesterday spoke about GE, one of the largest outsourcers to India, planning to derisk India and expand relation ships in other locations like China and Latin America. This is not very surprising considering that GE has been a pioneer as well as a hard nosed buyer. GE has been known [...]
Posted in Business Strategy, Customer Relationship0 Comments
Added on 26 August 2010
Sudha: Ok! aside from the name, I don't think the two hav...
vasant: Thanks Interesting. At first glance I thought it w...
Jayanthi: And the other thing if the sub-brands are not vast...
Sudha: Examples of sub brands are much more prevalent whe...
Ramya Srinivasan: Wikipedia defined jugaad as "lateral thinking", "i...
