Till about a year back, businesses were keen on getting it right with their website. While we have seen this trend continue, another initiative that is gaining traction is social media strategy. Companies, both large and small want to explore this avenue and at Prayag we have been helping companies arrive and implement their social media strategy. With social media gaining speed, one wonders if it would gradually replace the website as the online face of the company.

Continuing along these lines, we conducted a poll on our Tech Marketing Forum in Linked In and found that most respondents held the view that both the website and social media vehicles will co-exist while a smaller percentage  believed that the website will continue to hold sway. Do read the comments posted on this topic at Tech Marketing Forum in Linked In. My take is that they will continue to coexist at least for the foreseeable future and social media would eventually take over. However, we will need to closely monitor website traffic vs that on social media vehicles for a company before reaching any conclusion.

Any different take on this?

Popularity: 7% [?]