A recent article in WSJ set me thinking on the implications it has on our social circle. The article’s views coincided with mine and hence this post. There are facebook users who clock a lot of time sending (too) frequent updates on their lives. Now, this gets boring beyond a point and frankly today, we are all too busy with our own lives to really be interested in such frequent status updates.
A business which is thinking of using Facebook should be careful and balance quality vs. quantity of updates. Meaningless updates will be a value-subtractor and hence a business needs to evaluate what they want to say. Obviously, Facebook can be used in tandem with other vehicle of communication. There are many interesting ways in which Facebook can be used in a business context. Before starting, evaluate if your target audience is the kind that uses social media before jumping on the bandwagon. Second, ensure your posts are relevant to what you are doing and make sure there are not too many of them (frequency can be defined based on your audience and what you are saying).
Any ideas/experiences that can be shared will be great.
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Yes, if an organization does not think through its social media strategy, Facebook may turn out to be a damp squib, and worse, irritate customers.
i was really shocked the other day. i was looking at a shoe selling site, and had put a couple of pairs in their sale in my shopping basket. i left the shoe site having not bought anything… the next day i checked into facebook, and that shoe-seller had got an ad on my facebook page featuring the pair of shoes i had almost bought.
i guess they are doing something very clever with cookies, and yes, its clever, but gosh it felt intrusive… so what happened? well, having been reminded i did actually buy the shoes, but i’d also think twice before going to that shoe website ever again!
This is what many of us are worried about and need to be careful about what we divulge.
Social Media is indeed blurring the boundaries on what is acceptable and what is not.And more often that not, organizations react after what they consider to be an infringement, has been made.
The US Open organizing committee is concerned that with more and more tennis players using Twitter to reach out to their fans, it might also have implications on areas like betting.This year, the players have been officially informed and educated on what they can and cannot do through their Twitter updates.
The trouble with Social Media is that the individual cannot anticipate all the various ways in which he can court trouble while innocently posting his updates. Strong caution is therefore strictly advised. Its better to be safe, than sorry.