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	<title>Prayag Blog</title>
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	<link>http://blogs.prayag.com</link>
	<description>Musings of our Marketers</description>
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		<title>Making a difference &#8211; Sal Khan &amp; khanacademy.org</title>
		<link>http://blogs.prayag.com/education/making-a-difference-sal-khan-khanacademy-org/</link>
		<comments>http://blogs.prayag.com/education/making-a-difference-sal-khan-khanacademy-org/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 09:39:39 +0000</pubDate>
		<dc:creator>Sudha</dc:creator>
				<category><![CDATA[Education]]></category>
		<category><![CDATA[Bill Gates]]></category>
		<category><![CDATA[Khanacademy]]></category>
		<category><![CDATA[online tutorials]]></category>
		<category><![CDATA[Sal Khan]]></category>

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		<description><![CDATA[
			
				
			
		
I was doing my usual online scan of business mags when I came upon this intriguingly titled article in Fortune.com &#8221; Bill Gates&#8217; favorite teacher&#8221;. I read on to discover www.khanacademy.org, an amazing site full of tutorial videos on math and science- all for free.
Set up by Sal Khan, the son of an Indo-Bangladeshi immigrant [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
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		<title>Branding a business unit/line of business</title>
		<link>http://blogs.prayag.com/marketing/branding/branding-a-business-unitline-of-business/</link>
		<comments>http://blogs.prayag.com/marketing/branding/branding-a-business-unitline-of-business/#comments</comments>
		<pubDate>Tue, 24 Aug 2010 03:22:14 +0000</pubDate>
		<dc:creator>Jayanthi</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business Strategy]]></category>
		<category><![CDATA[Accenture]]></category>
		<category><![CDATA[Concadia]]></category>
		<category><![CDATA[P&G]]></category>

		<guid isPermaLink="false">http://blogs.prayag.com/?p=1482</guid>
		<description><![CDATA[
			
				
			
		
We recently conducted a poll on Linked In to get views on the best way to brand a business unit for an emerging company. The options provided were:

Ride on the corporate brand (leverage the corp      brand)
Spin off as a separate brand
Stand out under the corp umbrella (i.e. your   [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Parenting magazine</title>
		<link>http://blogs.prayag.com/latestbuzz/parenting-magazine/</link>
		<comments>http://blogs.prayag.com/latestbuzz/parenting-magazine/#comments</comments>
		<pubDate>Mon, 23 Aug 2010 03:15:47 +0000</pubDate>
		<dc:creator>Sudha</dc:creator>
				<category><![CDATA[Education]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Latest Buzz]]></category>
		<category><![CDATA[IB]]></category>
		<category><![CDATA[IGCSE]]></category>
		<category><![CDATA[parenting magazine]]></category>
		<category><![CDATA[RTE]]></category>

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		<description><![CDATA[
			
				
			
		
The Indian middle class anyway places a premium on education; now with the education minister taking an active interest in improving the quality of education and trying to introduce reforms, the are has been in the news for awhile now.
With so much happening though, it has left parents, even those who are usually well-informed, a [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>India&#8217;s USP- Jugaad?</title>
		<link>http://blogs.prayag.com/business/entrepreneurship/indias-usp-jugaad/</link>
		<comments>http://blogs.prayag.com/business/entrepreneurship/indias-usp-jugaad/#comments</comments>
		<pubDate>Wed, 18 Aug 2010 02:09:27 +0000</pubDate>
		<dc:creator>Sudha</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Dhirubhai Ambani]]></category>
		<category><![CDATA[jugaad]]></category>
		<category><![CDATA[swaminathan aiyer]]></category>

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Last Sunday I read an article by well known economist Swaminathan Aiyer on this topic- Jugaad refers to inventive spirit and ingenuity of Indians, who have learned to make the most of a resource strapped situation. Be it successful reverse engineering in Punjab, or large scale working around the system by the likes of Dhirubhai [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Branding your business</title>
		<link>http://blogs.prayag.com/marketing/branding/branding-your-business/</link>
		<comments>http://blogs.prayag.com/marketing/branding/branding-your-business/#comments</comments>
		<pubDate>Wed, 18 Aug 2010 00:26:25 +0000</pubDate>
		<dc:creator>Jayanthi</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business Strategy]]></category>
		<category><![CDATA[Customer Relationship]]></category>

		<guid isPermaLink="false">http://blogs.prayag.com/?p=1470</guid>
		<description><![CDATA[
			
				
			
		
This is an important  topic in today&#8217;s competitive market -Buyers are more demanding and there is lot of pressure to cut costs, improve efficiency etc. Therefore, more than ever companies have to distinguish themselves in the crowd and that is not an easy task. This is where branding strategy comes into play. We are working [...]]]></description>
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		<slash:comments>1</slash:comments>
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