When i was in school 3 decades ago, career choices were limited to Engineering, Medicine, Law, IAS and Accounting. Rarely the choice of what career the child wanted was made by the child as there was very little awareness of what was good or bad. It was almost always the choice of the parents based on what they considered to be safe and secure career options. Being able to get into a position to “provide” was the most important criterion. Most parents considered themselves failures if the child did not become a doctor or an engineer or an IAS officer. In many parts of India, dowry tags of the eligible bachelors were directly proportional to the premium-ness of the education qualification !
Today, the child growing up in urban india , is a “google” generation kid, who some marketers call as the Millenials. They are the technology generation kids born with a PC/Internet/ Mobile. Technology and devices are part of their childhood . They take to technology like a fish takes to water. Anything that’s not digital makes less sense to them.
I believe that what the Personal Computer did to the US/ Developed countries, the mobile has the potential to do in India and most developing countries. Coupled with a very robust TV penetration, the awareness level of this generation is far superior to the earlier generations. Add a reasonably growing Indian economy, job creation across many sectors, demographic quotient favoring the youth in India and an ageing population in most developed markets, the future prospects from a job point of view are looking very attractive.
If the earlier generation was about job security and safety this generation is fast moving to “this-is-what-I-love-doing”. This is triggering endless career choices, and these career choices are being debated between an arguably better informed child and his less informed parents/teachers. Are the schools , administrators, curriculum , teachers poised to handle this significant shift ? Also, most education companies have not embraced this in the technology frameworks that they have put together in schools .
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