Categorized | Entrepreneurship, General

India’s USP- Jugaad?

Written by: Sudha

Last Sunday I read an article by well known economist Swaminathan Aiyer on this topic- Jugaad refers to inventive spirit and ingenuity of Indians, who have learned to make the most of a resource strapped situation. Be it successful reverse engineering in Punjab, or large scale working around the system by the likes of Dhirubhai Ambani, the underlying pattern is how to make things work, look at possibilities, rather than get bogged down by what is not available.

Think about it, and this is indeed one of India’s greatest assets. Being able to thrive in a resource rich environment is one thing, but building large scale companies and creating successful entrepreneurial ventures when the business climate is not conducive is something.

The important point is however that India and Indians must not lose this spirit as our economy progresses and some of the constraints ease out. Imagine the advantage we would have as a young aspiring nation with this spirit of inventiveness.

Only time will tell how we protect this trait, as a nation.

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This post was written by:

Sudha - who has written 167 posts on Prayag Blog.

With over two decades of experience in consulting and marketing, Sudha Kumar is Prayag’s master mentor. She has worked previously with Infosys before making the foray into technology marketing consulting as a co-founder of Prayag. She enjoys writing, particularly blogging, and firmly believes that Web 2.0 and social media have altered the rules of the game in marketing.

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One Response to “India’s USP- Jugaad?”

  1. Wikipedia defined jugaad as “lateral thinking”, “innovative fix”, “native genius” ! This Hindi coloquial term would do well to find a place in the strategies and plans of Indian leaders :)

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