Scenario 1: A client has sent you an important communication on email.You clicked on the mail, found it too long, thought you will catch up on it later, and then conveniently forgot about it.The client assumes you are working on the feedback given in the mail, and promptly calls you at the appointed date, and you suddenly realize that you don’t have a clue what its all about. You don’t have an option but to just say “Let me get back to you on that”.

This is just one of the scenarios put forth in Omkar Sane’s rib tickling and equally thought provoking Coming Soon: The End.Sane takes on the Indian Television industry, and exposes it for the sham that it has now become. And he does so in a tongue-in-cheek fashion that will have you rolling in laughter.

This is the story of the Indian Television industry told through four friends, each of whom happens to work in different parts of the television circus-kids channel, music channel, general entertainment, and news. Through the stories of these friends, told to an equally enthusiastic listener, Sane explores the many pitfalls and shortcomings of the industry.

The book also speaks about some of the things which are applicable to the corporate world at large. The endless chain of emailers, where all we do is buy time and postpone making a decision, the penchant to adhere to processes while the work keeps on piling up,etc,etc.

Admittedly, Sane’s book takes a one-sided, slightly pessimistic view of the television industry, but one cannot deny the element of truth lying in those pages.

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