Authors

Prayag Authors

With over two decades of experience in consulting and marketing, Sudha Kumar is Prayag’s master mentor. She has worked previously with Infosys before making the foray into technology marketing consulting as a co-founder of Prayag. She enjoys writing, particularly blogging, and firmly believes that Web 2.0 and social media have altered the rules of the game in marketing.

   
Jayanthi Badrinath is the right hand woman at Prayag with over 16 years of international experience in the technology industry. She loves reading, both fiction and non-fiction of all lengths and genres, and particularly appreciates well-researched and analyzed books.

   
Deepta Desikan is a voracious reader and is happiest when in between a prologue and epilogue. Her hobbies include traveling and watching far too many TV serials. A hardcore environmentalist and a sincere idealist, she hopes to change the world someday.

   

Guest Bloggers

Aparna Sanjay is an IIMB-grad whose professional interests lie in the non-profit and development space. She loves writing and blogging, travelling and observing lifestyle trends. She is currently a full-time mom, student and a non-profit volunteer.

   
Sukanya Chakraborty has close to 12 years of experience in Marketing Communications, Influencer Relations, Strategic Messaging, Content Strategy & Management. Her interests lie in experimenting with food, listening to different kinds of music, doodling, randomly clicking photos, and occasionally reading books. She will be sharing her perspectives on marketing for IT companies in her posts.

   
Elan currently is COO of Zinnea(www.zinnea.com). He has spent over 13 years with Infosys in multiple roles including, the Head of the Development Centre. He has managed relationships with Bank of America, Goldman Sachs, Capital One, American Stock Exchange, Chrysler, BankOne, Reebok, etc. Elan has also spent over five years with iGate as Senior Vice President and managed the North America business, Global banking financial services business, Advanced Technology Group and Technology training for the company. He has managed relationships with Royal Bank of Canada, Charles Schwab, RCM Dresdner, Mellon Capital, Bank of Montreal, among others.

   
An Entrepreneur now, Swami has over 16 years experience of working in Citibank.At present, he works with a multitude of startups, donning multiple hats as an advisor, mentor or board member in the Financial services, Education, Mobile technologies and Golf domains. Swami has a successful track record of conceptualizing innovative ideas, business models and mentoring start-ups through their entire lifecycle.

   
Naveen started his IT Services career in 1997, during the course of his 14 years learning experience was associated with various Service functions which include Presales, Sales support, Bid delivery, Relationship, Project delivery in addition to a diverse and cross functional learning cutting across Corporate Strategy, Global Marketing & HR Business support. His speciality as a Professional lies in applying the skill & character of not just a deep Specialist or a broad Generalist but that of a “Specialist Generalist” who believes effective execution is in delivering enhanced value consistent with the objective of strategic excellence outlined.

   
   
   
   

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