Findings Summary

Here are some of the key findings of our study:

• Pressure on margins, desire to increase revenue without increasing workforce and increasing adoption of the cloud are the prime drivers for non-linear growth models, rather than customer intent.

• Tier 1 companies are therefore also ¡§marketing¡¨ the win-win nature of these models through white papers and independently written case studies to customers.

• IBM has the most solid story in implementation among both Indian and international companies.

• The non-linear growth model is important in driving growth for the future and is a management priority across companies, but the intent is still only percolating to the next levels.

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