By PVG viagra
16 May 2013
At Prayag, we recently launched a study on Thought Leadership initiatives. The idea for this came about through our experiences with various technology companies. We work with several large and smaller companies giving us a ringside view of their thought leadership program. Moreover, with clients curious about what peers and other players in the industry [...]
Posted in Branding, Marketing, Marketing Communication0 Comments
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30 April 2013
Market research studies in the technology sector is not a common occurrence. Typical research includes studying new markets, customers or competition. Why do companies not do more of this research? Here are some reasons why: a. Known markets: Most IT service providers, from the large ones are invested heavily in the US market. Consider this [...]
Posted in Business Strategy, Market Research0 Comments
23 April 2013
Last week was quite eventful here in the US — on Monday, April 15th, the country suffered the first large-scale bombing on American soil since the attacks of Sept. 11, 2001. While many people were injured, and some quite seriously, the deaths were few. It was also the first major test of their post-9/11 training [...]
Posted in Big data and analytics, General, Global Issues, Latest Buzz, Social media1 Comment
01 March 2013
Forbes has listed mobile among the top five surprising marketing trends for 2013. Mobile marketing implies marketing on or with a mobile device. Wikipedia defines mobile marketing as, “using interactive wireless media to provide customers with time and location sensitive, personalized information that promotes goods, services and ideas, thereby generating value for all stakeholders.” With smartphone [...]
Posted in Marketing, Marketing Communication, Mobile, Technology1 Comment
28 February 2013
Relevant data is possibly the only renewable source the planet has to offer today. It is profusely available and critical to understanding the world around us. That said, making sense of the abundant data requires systematic effort and research. Consider the manufacturing industry in India as a case in point. Companies across segments- be it [...]
Posted in Market Research0 Comments
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26 February 2013
As we draw close to the end of the fiscal year, I thought it appropriate to look back at some of the interesting work we have done. In 2012-13, we have worked with different kinds of clients and on diverse requirements – making this a very satisfying year overall. We worked with many large players [...]
Posted in Business Strategy4 Comments
