Your team includes the client as well

Your team includes the client as well

02 April 2012

Prayag anchors CSAT studies for a few clients and a valuable lesson learned is the importance of working closely with your customer when the initiative is in progress to ensure the desired results.  Running a CSAT initiative required detailed planning and faultless execution – after all you are dealing with your client’s customers. So, it [...]

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Posted in Customer Relationship, General, Marketing0 Comments

Mu Sigma gets the formula right!

Mu Sigma gets the formula right!

02 March 2012

I met with Dhiraj Rajaram, Founder & CEO, Mu Sigma, recently. Mu Sigma calls itself variously as an applied math factory, world’s leading pure-play decision sciences company and so on. Simply put, Mu Sigma is in the business of analyzing the growing information of its customers and making sense out of it- asking the why [...]

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Posted in Business Strategy, Entrepreneurship0 Comments

Social media marketing – fantastic results

Social media marketing – fantastic results

27 February 2012

We  have been pretty much been taken over by social media – both at a personal and professional level. I’m sure that youhave  a presence in at least one of these – Facebook, Twitter or Linkedin or some such. We are used to a world where you can stay updated on what companies are up [...]

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Posted in Marketing Communication, Social media0 Comments

Get more from Wikipedia

30 January 2012

Anybody who surfs online has, at some point or the other, used Wikipedia. And maybe you use it several times a week. But how much do you really know about the world’s leading online encyclopedia? I have used Wikipedia first at college and later at work and consider myself quite an expert on how to work [...]

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Posted in General, Internet, Web 2.00 Comments

Content Marketing – Trends Last Year

23 January 2012

The Content Marketing Institute (CMI) in association with MarketingProfs conducted a research study in 2011 on the changing field of B2B content marketing, with quite interesting results. The resulting report, “B2B Content Marketing: 2012 Benchmarks, Budgets, and Trends,” is extensive and exhausting covering the entire gamut of content from social media to sales collateral. While we [...]

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Posted in General0 Comments

5 ways to make me read your content

5 ways to make me read your content

23 January 2012

Off late, I have been having wondering about the volumes of content floating around – newsletters, RSS feeds, social media updates and what not. How much of this content is actually read and used? Taking my personal example, I wondered what made me select content to read and mercilessly delete the rest? Here is my [...]

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Posted in Marketing Communication, Social media2 Comments

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