23 January 2012
The Content Marketing Institute (CMI) in association with MarketingProfs conducted a research study in 2011 on the changing field of B2B content marketing, with quite interesting results. The resulting report, “B2B Content Marketing: 2012 Benchmarks, Budgets, and Trends,” is extensive and exhausting covering the entire gamut of content from social media to sales collateral. While we [...]
Posted in General0 Comments
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23 January 2012
Off late, I have been having wondering about the volumes of content floating around – newsletters, RSS feeds, social media updates and what not. How much of this content is actually read and used? Taking my personal example, I wondered what made me select content to read and mercilessly delete the rest? Here is my [...]
Posted in Marketing Communication, Social media2 Comments
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21 December 2011
While reading up on BYOD and consumerization of IT, I came across some interesting statistics as well as ideas. For starters, do you know that 10 million iPads are expected to be sold this year? Amazing isn’t it? While talking to people in the industry, I also realize that this trend is becoming more and [...]
Posted in Cloud Computing, Technology0 Comments
23 November 2011
Why this kolaveri di? A” bordering on the inane” song from a soon to be released tamil movie with music composed by a young 21 year old debutant has opened a whole new debate on the power of viral marketing. This is why- as I sit down to write this blog, the song has been downloaded [...]
Posted in General, Social media2 Comments
10 November 2011
It’s a sign of how much things have changed. In an age of instant information and online self-publishing, webcomics are fast becoming popular with an increasingly web-savvy audience. I’ve always considered myself a staunch loyalist to the ageless, paperback Marvels comics and not to mention an eternal fan of Bill Watterson’s Calvin & Hobbes series. [...]
Posted in Business Strategy, Customer Relationship, General0 Comments
27 October 2011
Many new-fangled phrases about technology releases are being bandied about – you would have heard of consumerization of IT, social computing, analytics and what not. What is achievable with these new technologies is quite amazing both for businesses and consumers. The consumer world has never been as spoiled for choice before. Consider this – smart [...]
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