02 April 2012
Prayag anchors CSAT studies for a few clients and a valuable lesson learned is the importance of working closely with your customer when the initiative is in progress to ensure the desired results. Running a CSAT initiative required detailed planning and faultless execution – after all you are dealing with your client’s customers. So, it [...]
Posted in Customer Relationship, General, Marketing0 Comments
02 March 2012
I met with Dhiraj Rajaram, Founder & CEO, Mu Sigma, recently. Mu Sigma calls itself variously as an applied math factory, world’s leading pure-play decision sciences company and so on. Simply put, Mu Sigma is in the business of analyzing the growing information of its customers and making sense out of it- asking the why [...]
Posted in Business Strategy, Entrepreneurship0 Comments
27 February 2012
We have been pretty much been taken over by social media – both at a personal and professional level. I’m sure that youhave a presence in at least one of these – Facebook, Twitter or Linkedin or some such. We are used to a world where you can stay updated on what companies are up [...]
Posted in Marketing Communication, Social media0 Comments
30 January 2012
Anybody who surfs online has, at some point or the other, used Wikipedia. And maybe you use it several times a week. But how much do you really know about the world’s leading online encyclopedia? I have used Wikipedia first at college and later at work and consider myself quite an expert on how to work [...]
Posted in General, Internet, Web 2.00 Comments
23 January 2012
The Content Marketing Institute (CMI) in association with MarketingProfs conducted a research study in 2011 on the changing field of B2B content marketing, with quite interesting results. The resulting report, “B2B Content Marketing: 2012 Benchmarks, Budgets, and Trends,” is extensive and exhausting covering the entire gamut of content from social media to sales collateral. While we [...]
Posted in General0 Comments
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23 January 2012
Off late, I have been having wondering about the volumes of content floating around – newsletters, RSS feeds, social media updates and what not. How much of this content is actually read and used? Taking my personal example, I wondered what made me select content to read and mercilessly delete the rest? Here is my [...]
Posted in Marketing Communication, Social media2 Comments
