26 August 2010
I was doing my usual online scan of business mags when I came upon this intriguingly titled article in Fortune.com ” Bill Gates’ favorite teacher”. I read on to discover www.khanacademy.org, an amazing site full of tutorial videos on math and science- all for free. Set up by Sal Khan, the son of an Indo-Bangladeshi immigrant [...]
Posted in Education2 Comments
24 August 2010
We recently conducted a poll on Linked In to get views on the best way to brand a business unit for an emerging company. The options provided were: Ride on the corporate brand (leverage the corp brand) Spin off as a separate brand Stand out under the corp umbrella (i.e. your [...]
Posted in Branding, Business Strategy2 Comments
23 August 2010
The Indian middle class anyway places a premium on education; now with the education minister taking an active interest in improving the quality of education and trying to introduce reforms, the are has been in the news for awhile now. With so much happening though, it has left parents, even those who are usually well-informed, a [...]
Posted in Education, General, Latest Buzz0 Comments
18 August 2010
Last Sunday I read an article by well known economist Swaminathan Aiyer on this topic- Jugaad refers to inventive spirit and ingenuity of Indians, who have learned to make the most of a resource strapped situation. Be it successful reverse engineering in Punjab, or large scale working around the system by the likes of Dhirubhai [...]
Posted in Entrepreneurship, General1 Comment
18 August 2010
This is an important topic in today’s competitive market -Buyers are more demanding and there is lot of pressure to cut costs, improve efficiency etc. Therefore, more than ever companies have to distinguish themselves in the crowd and that is not an easy task. This is where branding strategy comes into play. We are working [...]
Posted in Branding, Business Strategy, Customer Relationship1 Comment
12 August 2010
The recent news item about Democrat senator Charles Schumer calling Infosys a chop shop has sparked off a lively debate and understandably drawn a lot of comments from the Indian IT industry. Clearly, political compulsions and an economy that is taking its time to recover are triggering such statements. This is ironic from an Indian IT [...]
Posted in Branding, General, Global Issues5 Comments
Added on 26 August 2010
Sudha: Ok! aside from the name, I don't think the two hav...
vasant: Thanks Interesting. At first glance I thought it w...
Jayanthi: And the other thing if the sub-brands are not vast...
Sudha: Examples of sub brands are much more prevalent whe...
Ramya Srinivasan: Wikipedia defined jugaad as "lateral thinking", "i...
